You’ve got to love Rags to Raches. The kids’ clothing is adorable and ultra wearable. And the story behind it is every bit as appealing. The mom behind it, Rachel, started the business to sell her kids’ hand-me-down clothes. “My husband was in grad school and student loans were coming to an end. We seriously had NO money,” she explains.
“I started selling my kids’ clothing on Instagram and the stuff that was selling fastest was the clothing that I had made for them. I soon realized that I needed to create and sell clothing for a living. That is when RAGS to Raches was born.” It was May of 2014.
“I first started with tees and eventually came up with the romper, which has proven to be our premier item. As a mother of a wriggly toddler, I was over putting my little dude in one-pieces with snaps at the bottom. I loved the idea of a one piece but hated the hassle. So, I created my own. I wanted something that was comfortable and practical, while also being stylish. I felt that the piece I made fit the bill. Immediately I shared the piece with my Instagram friends and the response was amazing. I started selling more pieces and found myself sewing around 200 rompers every three to four days. I started to realize there was a demand for this product and people loved it as much as I did so I hired a manufacturer.”
She started from her parents’ basement, then moved to a house, hired a couple of people and ran the company from its bonus room and garage. “Now we are in a warehouse and just hired a company to take over fulfillment,” Rachel explains. “I am designing clothes AND raising a family. My family is the most important and I feel like I have the best of both worlds. It has been extremely tough at times but I am lucky to be able to pursue something I have always wanted to do. As far as achievements for the business, here are a few of my faves: We were featured in British Vogue twice. American Vogue included us in ‘What the Cool Kids Are Getting This Holiday Season: The Most Stylish Gifts for Ages 0 to Preteen’, The Huffington Post nominated us for the ‘Top 15 coolest kid brands in America’ and we were just ranked one of the top 15 fastest growing companies in Utah. This all started with an idea and a big dream. It is hard to believe sometimes what has happened. Super grateful.”
Find Rags to Raches here.