Share the Food

Donating to the Food Bank helps insure kids don’t go to bed hungry

Hunger continues to affect many Canadians.  According to Food Banks Canada, more than 900,000 people use food banks every month, 360,000 of which are children. This holiday season, why not donate your local food bank’s most needed items?

“No child should have to go to bed hungry,” says Katharine Schmidt, the executive director of Food Banks Canada.  “You can make a difference for a child in need by donating nutritious and kid-friendly foods to your local food bank.”

The most needed items, she says, include peanut butter or nuts, baby food and formula, canned fruits and vegetables, and canned fish, meat or lentils. Whole grain cereals and packaged, powdered or canned milk are also good choices. At places carrying President’s Choice products look for the Extra Helping logo on shelf tags as it identifies the food bank’s most needed items.

“We are committed to fighting hunger in Canada and we want to make it easy for our customers to donate,” says Peggy Hornell, the senior director of community investment for Loblaw Companies Limited. “During the food drive, we’ve introduced the $5 Macaroni and Cheese Dinner program for this purpose.”

Hornell says when customers purchase the $5 box, they are donating $4 worth of food items, and a $1 cash donation. All they need to do is pick up the box while grocery shopping pay, for it when they check out and drop it in the donation bin on their way out to know that they are helping families in need.

The Extra Helping National Holiday Food Drive runs between November 23 – December 13, 2012.

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