Tom’s of Maine Natural Toothpaste for Kids

Wicked Cool!™ Natural Toothpaste

What’s inside your child’s toothpaste? New Wicked Cool!™ Natural Toothpaste is made for kids 8 years +, without dyes, saccharin or artificial flavors.


  • Gentle
  • Mild mint flavour
  • Great for kids who’ve outgrown bubblegum and sweet fruit flavours
  • Good transition from sweet children’s toothpaste to strong mint adult toothpaste
  • High quality, natural ingredients
  • Fluoride free
  • No animal testing or animal ingredients




Silly Strawberry Natural Children’s Toothpaste

Silly enough for Kids – Good Enough for Moms and Dads!


  • Gentle
  • Uses calcium and silica
  • Delicious real fruit flavour
  • Appeal to kids’ tastes
  • No artificial sparkles or flavouring
  • No artificial colours
  • No preservatives
  • No animal testing or animal ingredients


About Tom’s of Maine

Tom’s of Maine is a leading natural products company focused on oral and personal care. TOMs sells high quality toothpaste, mouthwash, deodorant, and bar soap products. The company has a long-standing commitment to supporting people, communities and the living planet. For over 40 years, Tom’s of Maine has sponsored hundreds of nonprofit efforts by giving 10% of its profits back to the community and encouraging employees to use 5% (12 days) of employee time to volunteer. Tom’s of Maine employees regularly contribute suggestions for improving the company’s high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company’s sensitive way of doing business. Tom’s of Maine enjoys partnering with its consumers, vendors and community organizations to support lasting, positive change that is good for people and the planet. Visit them online at: or at

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