ECO – ATTITUDE

CARCINOGENS are regularly found in shampoo, body wash, and many other personal care products

Discover the story behind this industry secret…………………….


When we discovered that almost all personal care products were contaminated with carcinogenic by-products, we just couldn’t believe it. We researched the Web and found tons of information on the topic that confirmed our initial fear. Just to make sure that this was true, we had numerous products tested by an independent laboratory. The results clearly showed that most everyday products such as shampoo, body wash, conditioner, body lotion, and many others contain traces of 1,4-dioxane and ethylene oxide, two known and proven carcinogens.

This is when our jaw dropped to the floor. How can this be? How can governments across the world accept this? Do they know about it? Is anybody out there protecting us? We decided to call them to get the answer as to why they tolerate this. They stated that proven carcinogens such as 1,4-dioxane are prohibited from the list of ingredients in personal care products. We were relieved to hear this, and shared the results of our tests, which clearly demonstrate the presence of 1,4-dioxane and ethylene oxide in many well-known products, with these government officials. It was obvious to us that if these carcinogenic by-products are prohibited, therefore personal care products containing them should not be on the shelves of our local stores.

This is where the good part ends. The governments told us that while 1,4-dioxane and ethylene oxide are prohibited from the list of ingredients, they are tolerated as contaminants. WHAT? Did I hear this correctly? Does this mean that these carcinogenic by-products are prohibited and tolerated at the same time? You knew about this? You are telling me that you and the companies that manufacture these products have been aware all along that the products that I use daily contain carcinogenic by-products? And I’m supposed to be okay with this – when every single family in this country has been or will be hit by cancer? This is just wrong, totally wrong, and unacceptable! Faced with this truth, we had only one option – to take action.

So we’ve set ourselves the objective of eliminating these carcinogenic contaminants from our everyday products. Since we use many of these products daily throughout our lives, it doesn’t make sense that we be exposed to these carcinogens. We are extremely proud to present to you our new line of ATTITUDE personal care products that are completely free of 1,4-dioxane and ethylene oxide, two known and proven carcinogens.

BABY LINE

 

ATTITUDE products

One vision. One mission. One story.

How did we create the first series of carbon-neutral, environmentally friendly household products? The question is often posed to us, and that’s why we are presenting our company history in question-and-answer format.

You first need to know that ATTITUDE products, available in about 20 countries, were not created overnight. The series owes its success to the work and genius of our small team of passionate staff. In an effort to create the most environmentally-friendly products, our team has succeeded in making its dreams a reality.

Where did the idea of ATTITUDE come from?

ATTITUDE products were conceived from a simple observation: nothing is more illogical than cleaning a home with toxic products. The more we thought about it, the more we noticed that it’s an absolutely unbelievable contradiction. Holding our breath while cleaning a kitchen counter? Protecting ourselves from what is supposed to protect us? Cleaning, all the while polluting?

There is something incredibly paradoxical in cleaning up the home environment using loads of chemical products. With ATTITUDE, we wanted not only to develop non-toxic products, but also to debunk this contradiction and change the way we clean. When we asked people in our inner circle why they did not consume in a more responsible fashion, we always got the same responses. Environmentally-friendly products don’t work! They are too expensive! I can’t find them in the supermarket!

Creating ATTITUDE products was above all to respond to the areas that interested us: the environment and public health. We wanted to offer a solution to a pressing issue, proving to everyone that it is possible to develop environmentally friendly products that are also effective and as accessible as their traditional counterparts.

CLEANER LINE

 

 

Environmental Approach

What does “environmentally friendly” mean to you?

For us, an environmentally friendly product has to follow a global approach that includes economic, social, and environmental aspects. In other words, a product that is truly environmentally friendly has a positive impact on all areas of life. Environmentally friendly, for us, has to be uncompromising. No shortcuts!

How does environmental awareness play into the development of your products?

To evaluate environmental issues thoroughly and to assure ourselves that our products are undoubtedly environmentally sustainable, we applied what we call “life cycle analysis.” What does this allow us to do? It allows us to take into account each stage in a product’s life, from the extraction of the first materials to the end of its use.

This global approach allows us to minimize the environmental impact of our products, for example, through the selection of ingredients from renewable and vegetable sources that are easily biodegradable and non-toxic.

Environmentally friendly is much more than a buzzword! Businesses that emphasize a single attribute of their products, like biodegradability, are numerous. Because, after all, even a poison can be biodegradable! Thus another reason we certify our products. Independent certifications are a very useful tool. They make guarantees to consumers, all while simplifying a complicated message.

How would you summarize your approach to carbon-neutrality?

The foundations of our approach are simple: calculate our greenhouse gas emissions, reduce them as much as possible, and compensate for the remaining emissions by planting trees. Basing our products on our “life cycle analysis”, we carefully calculate the total emissions that result from our products: extraction, transport, and transformation of component materials, manufacturing of our products and packaging, distribution, etc. Even our employees’ emissions are included!

This type of bookkeeping is an excellent tool to identify “hot” zones, processes in which emissions are the highest. As a result, these processes are analyzed in a way to determine how to reduce the associated emissions effectively. At ATTITUDE, we have even succeeded in reducing our carbon footprint, all while decreasing our production costs! Carbon-neutrality is a model that functions well, and we believe that every serious company should adhere to it today.

To compensate entirely for our remaining emissions, we work with Jour de la Terre, with whom we are very proud to be associated. What is great about Jour de la Terre is that their reforestation objectives do not only focus on carbon sequestration, but also on the development of ecosystems and preservation of biodiversity while managing green corridors. In compensating for its greenhouse gas emissions, ATTITUDE tackles two problems at once!

What measures have you taken to reduce your greenhouse gas emissions?

Our concept of the integrated factory has brought about a lot of change. This particularly innovative concept is unique in its ability to create the bottles for the product, the packaging, and their storage all under one roof. Usually, these steps are completed at different places. By grouping them together, we have significantly reduced the greenhouse gas emissions that normally come from transporting component materials. A major improvement!

In addition, given that we manufacture our packaging on-site, it is possible to include a portion of recycled plastic and even to recycle defective bottles. As a result, we reduce greatly our waste and maximize the use of our primary materials.

And if the equipment that produces the bottles creates a lot of heat, you should know that this heat is captured and redirected toward production zones for packaging and storage. The amount of energy necessary to heat the building is thus minimized due to this recycling.

 BODY CARE LINE

 

Based in Montréal, Bio Spectra is a young, fast-growing and passion-driven North American developer, manufacturer and marketer of eco-friendly domestic consumer goods. Its mission? To promote responsible consumption by offering high performing products that minimize impacts on health and environment. Available worldwide, Bio Spectra’s ATTITUDE brand has pushed the envelope for eco-responsibility by becoming the world’s first and only line of eco-certified and carbon neutral household products.

 

BIO SPECTRA
4560 B, Boul. Saint Laurent
Suite 203
Montreal, QC, H2T 1R3Phone:(514) 509-7225
Fax: (514) 221-3793
info@bio-spectra.com
http://www.cleanattitude.com

Click here to find a location nearest you

 

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