MOM Inc.

Think the CEO title is for the guy in the suit and tie? Think again
Mom Inc., a book by Amy Ballon and Danielle Botterell, may be just the inspiration you need to launch your entrepreneurial future

Successful mom entrepreneurs Amy Ballon and Danielle Botterell, self-styled Bay Street refugees and founders of everyone’s favourite baby blanket business, called Admiral Road Designs, together with Rotman School of Business  professor Rebecca Reuber, have written the ultimate reference book for mom entrepreneurs.

Entitled Mom Inc., it is chock-full of advice and stories from more than 50 mom entrepreneurs. The book covers everything you need to know about starting and running your own business, from conceptualizing your business idea, to developing a business plan, to growing your business to the next level. Written in parallel to stages every mom can relate to —  conception, gestation, birth and baby steps — the chapters are rich with anecdotes, practical tips, and do’s and don’ts that help paint the picture of what being a mom entrepreneur is really all about.
HarperCollins Publishers Ltd.
ISBN 10:1554686261; ISBN 13:9781554686261

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