#newfamilyrule Take Sun Protection Seriously

Parents, listen up: We have to keep them safe. It’s up to us to ensure our kids are protected against skin cancer.

In case you missed it, May 4 was Melanoma Monday. This serves as an important reminder that skin cancer is the most common cancer in Canada, despite being among one of the most preventable cancers. The incidence of melanoma, the deadliest form of skin cancer, is increasing, and sun damage during childhood is a particular risk.

#newfamilyrule is encouraging parents to take sun protection seriously.

Click HERE to watch the video

The David Cornfield Melanoma Fund (DCMF)—producers of the viral video Dear 16-Year-Old Me—and the Douglas Wright Foundation (DWF) have teamed up to raise awareness of the importance of sun protection to reduce the risk of melanoma.

Parents are reminded that sun protection should be a top priority alongside brushing teeth before bed, wearing a seatbelt in the car, and wearing warm clothing in the winter. The video shows that while children understand all the other family rules, on hot sunny days they “just go outside!”

Because the risk of melanoma doubles with just one bad sunburn before the age of 18, DCMF and DWF are encouraging families to:

  1. Watch the #newfamilyrule PSA together
  2. Visit www.newfamilyrule.com for information on sun protection
  3.  Commit to making sun protection a #newfamilyrule 
  4. Join the #newfamilyrule conversation online by tweeting or posting to Instagram a picture of their #newfamilyrule in action

As spring takes us outdoors and into the sun, it’s time for us all to be aware and make sun

protection a #newfamilyrule. For more information, visit www.newfamilyrule.com 


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